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How does one determine how to minimizeFirst of all, how much do you think your product is worth? Takea look at your competitors websites and take note on what their charging for the same product. If they are charging a lower price than you you have to ask yourself two questions. Will it be profitable for you to undercut your competitors? Or should you take the chance and have the same product at your site cost more? If you choose the latter you had better make sure to really emphasize the benefits your potential customers will reap from buying the same product from you instead of purchasing from the guy down the street, what kind of guarantee does your competitor offer their visitors? Do they offer a 30 day money back guarantee? Too get the edge you might consider offering a 60 day no questions asked money back guarantee followed by personal followups from you to your customer making sure their extremely happy with their purchase and service they received from you. If you sell multiple items on your site you should make sure your site is equipped with a shopping cart to encourage multiple purchases at once, try to keep the purchasing system as simple and uncomplicated as possible too reduce as much as possible shopping cart abandonment from happening to frequently on your site. It also helps to have your physical mailing address as well as a telephone number on your site to build credibility with your sites visitors. Try pricing experimentation, raise your prices, keep track of visitor to sales conversion rates. If you notice sales slipping away you can always drop your price. Offer more to your visitors than your competitors and you may find people are willing to pay more for excellent product and more importantly customer followups.
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