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Using coupons can be a great way to get new customersToday, most e-tailers offer coupon codes through coupon site marketing partners like CoolSavings.com, Coupon Mountain, Eversave.com and SmartSource.com.With these programs, e-tailers decide on a promotion they would like to offer and then create a coupon code comprising letters and numbers, such as "ABC123." E-tailers then sign up with Web sites that advertise these codes and pay to have their codes listed on the coupon sites or linked to their Web sites.Are promotion codes a good marketing way to use to get new customers? Some e-tailers swear by promotion or coupon codes, believing they're a wonderful way to increase sales and gain new customers. Even better, they're easy for consumers and e-merchants to use, and most shopping cart and e-commerce software programs have the technology to support coupon codes.
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