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Domain Naming for Prosperity
Too little has been told. The things that I've heard make it
even worse. Better nothing, then worse.
Tell me your Domain name and I will tell you how successful you
are.
For the last couple of months I've heard many arguments claiming
that my domain name should be based on keywords relevancy, you
web-site focused on. Let me ask you why?
The answer is obvious, these SE "experts" project that this
tactic will help to raise your Web-site SE ranking on several
positions up. In other words, they advise me to pick up a name
for my whole Internet Business as well as my Web-Site, with the
only aim to have a chance to suite, trick or cheat SEs. Wow, I
must be hating my own business!
Let me ask you another question: why there is Coca-Cola instead
of Candy Water or Mercedes Benz instead of Comfortable Car? Do
you still want to name your eBook selling Web-Site something
similar to eBookSell.com instead of a real Brand name for your
business? Don't you know why there is Google.com, Amazon.com and
Yahoo.com instead of GreatSE.com, Bookshop.com or Index.com?
Imagine that you are a real car manufacturer. Are you going to
name your car "Fast Car" or give some really unique name?
I may guarantee you that these keyword tricks will bring you
nowhere. While keyword based domain name or other tactics like
expressive use of (h1) tags instead of may raise the
relevancy for that particular keyword in the short-term
prospective, you cannot rely on these tricks forever, because if
you do, other guy will outsmart you simply by having more
web-pages with more valuable information and your (h1) tags
along with white text on white background tricks won't help.
Don't forget also that SE indexing algorithms are constantly
changing and what proved to working yesterday, may not work
today.
Besides HTML code may be easily changed, bad domain name cannot,
at least, for a year, so you had better give your business a
domain name it deserves, with a strong Brand and USP from the
very beginning! There is no brand in "eBook Selling Site" or
"Best Search Engine Traffic", no one will ever remember you! So
be smart and chose the right name for your e-business. Done with
that!
2. Next. No arguments that your business name should be
relatively short. Your domain name does not differ, it should be
the same or even shorter. If your domain consists of three or
more words try to use appropriate acronyms or abbreviations.
Don't suggest you to use "hyphens", "misspellings" or "numbers"
(if your official business name doesn't have them). These
"eye-soaping" won't positively influence your business image
also.
Is it difficult to create another "Google"? No. Is it difficult
to imagine "Overture" instead of PPC Search Engine? No, billion
times "no". What you need is time, wit and imagination. If you
don't have something of the mentioned, then ask someone who has.
Tell you the truth, I have very small vocabulary, so for my next
project I will search Webster, Latin dictionary or try to ask
friends about some useful ideas on that subject. Just make sure
your domain wouldn't be translated as something stupid on the
language of the country you are planning to work with. Can it be
even easier?
3. Third point. How to check what you domain name is worth?
Imagine that your business has reached a billion dollar status,
you have a corporate skyscraper with an extremely big corporate
flag 100-by-100 meters wide (3,000-3,000 feet wide) that is
hanging on the very top of your building with the name of your
business on it. So does the name that you have imagined suit
that corporate flag of a billion dollar corporation?
The domains like Amazon.com, Overture.com, Google.com, eBay.com
or even GoDaddy.com are perfect examples of what direction you
should move. My-Cool-PPC-Search-Engine.com or
BestOnlineBooks.com are the worst examples of the domain names
you can ever imagine.
Answer another question. Does your domain leave some "taste" in
the minds of your visitors, or it is "just another one" name?
Does your domain as well as WS transfer any hidden or obvious
message or is it "flat" and simple as a log? Remember: your
branding policy of the WS and Domain name should provoke
emotions, thought, curiosity or desire.
PayPerClickSearchEngne.com is pay per click search engine. I
know that, you know that, what next? Overture.com tries to make
your subconscious imagination work. It has unique abstract inner
meaning. Wake me up in the middle of the night and I will tell
you that Overture is the best PPCSE, despite the fact that
Overture's meaning has very slight connection to what a PPCSEs
really are.
4. The domain name you choose shouldn't offend your auditory and
be liked by You. In other words, try to avoid "angels" in
dealing with public and make your name you are proud of. The
last notice is very important. Everything that is connected with
your company even including the look of PC you are working on
should arouse positive and pleasant emotions only. You should be
proud of your own business like the majority of Americans are
proud of The United States.
Well, like I said, your business goes the same way it is called.
Are you fond of your name? I hope you are.
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What's Good For A Domain Name?
I have purchased a lot of domain names for many differentreasons. Sometimes the domain name is for a business purchase,such as an ecommerce site. I have purchased many domain namesfor simple personal reasons, and occasionally the purchase wasjust to keep someone else from obtaining the name and a. . .
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