Search Engines Information
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Are You Sabotaging Your Site's Visibility?

By Kalena Jordan 15 August 2003 A recent study of New Zealand's Top 100 Companies by us here at Web Rank Ltd has revealed that every single one of New Zealand's leading companies have web sites that sabotage their ability to be found by Internet users. How did this happen? The study reveals t. . .

Search Like A Geek

Some people search the Web like a Neanderthal standing before the Library of Congress steps grunting, "Me want food!" While other, more sophisticated searchers, act more like a person actually entering the Library of Congress, approaching the librarian, and saying, "Pardon me, please lead me to y. . .

How to Get Your Site Listed in the Search Engines

How to Get Your Site Listed in the Search EnginesCopyright 2002 Herman Drost Getting listed in the Search Engines these days is crucial if you want to attract consistent traffic to your web site. Yet it is not easy these days. A listing in the Pay Per Click Search Engines is beyond the expense of. . .

Smartpages - Legitimate SEO Or Spam?

Smartpages are highly optimized pages which draw stampeded of search engine traffic to your website....or so the sales blurb goes. The fantasy is that smartpages are the push-button answer to online success. The reality is quite far removed from that. In the world of online marketing everybody . . .

Rising Above The SEO Reputation

By Kalena Jordan 29th August 2002 How many times have you seen an article referring to SEO (search engine optimization) as a "Black Art" or "underhanded", "manipulative", "sleazy", "deceptive", "sneaky" etc. I could go on and on but you get my drift. The thing is - our industry has a pitiful re. . .

Search engine optimization (SEO) is critical to the success of your website

SEO is the key to unlocking your website's full potential. Google handles over 200 million internet search requests each day, and people who search for information clearly express what they want. Imagine capturing a relevant stream of such web traffic. It's therefore important to optimize your we. . .

Optimizing Your Web Site

Part 1 of 2 - Optimization There is a common misconception that in order to achieve rankings on a search engine you simply need to submit your Web site to them for indexing. Unfortunately, it isn't that easy. A Web site needs to be optimized to meet specific criteria. Let's go through the three p. . .

Emerging Methods for Effective Search Engine Ranking

Emerging Methods for Effective Search Engine Ranking Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. Up t. . .

Search Engine Optimization (SEO) Copywriting

From Leading Australian Professional - Anthony ParsonsSearch engine optimization copywriting is easier explained as "writing for the search engines". Copywriting is not merely placing words anywhere on a page and loading it with keyword phrases in attempt to rank well. SEO copywriting is an acqui. . .

How To Improve Your Search Engine Ranking

By Suzanne MorrisonWith search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as "Internet Marketing" into Yahoo or Google and you will be returned over 8 million results!. . .

Finding Targeted Keyword Phrases Your Competitors Miss

Finding keyword phrases your competition is missing is easier than you might think. Combinations of two and three word phrases are often overlooked by your competitors when vying for the top competitive terms. This missed opportunity may be a benefit to you to overcome your competition in the sea. . .

Keywords Importance and Uses

The first step in the area of search engine marketing (SEM) is to understand the relevance & importance of keywords. Keywords are the starting blocks of a successful SEM campaign. So lets dig into this section of SEM (or specifically SEO, search engine optimization) by defining keywords & keyphra. . .

Link Anchor Text and Search Engine Optimization

Link Anchor Text and Search Engine OptimizationFor quite some time, it has been a well known fact that in order to rank well with the search engines, a page must have a large number of inbound links (link popularity). However, a not so well known fact is that the wording of those links (the link . . .

SEOs Who Party Like it's 1999

By Kalena Jordan 4 July 2003 Search engine optimization has come full circle in the last couple of years. Back in the mid 1990s it was easy to achieve high search engine rankings. Just tweak your META tags and site copy with keywords and submit. Then, as more and more webmasters started to cat. . .

Do-It-Yourself Search Engine Optimization

Do-It-Yourself Search Engine OptimizationPART II: WEB PAGE OPTIMIZATIONOnce you have chosen your keyphrases, the next stage is to optimize your page for those keyphrases. You do that by positioning your keywords in strategic locations within your page. What follows is a checklist of tips and step. . .

Common Sense Advice for Search Engine Optimization

Common Sense Advice for Search Engine OptimizationMost web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site: 1. Stick to the big names: The two largest directories: Yahoo. . .

Ingredients of a Search Engine Friendly Site

We live in a day and age where people use search engines on a daily basis to find information, products or services. Web site owners who offer these things want to be found in the number 1 spot for a particular keyword phrase or at least on the first page of results. In order to obtain these priz. . .

How to Improve Your Search Engine Ranking

With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as "Internet Marketing" into Yahoo or Google and you will be returned over 8 million results!Unless your website. . .

Increasing Your Search Engine Ranking

You can have the most beautiful site on the Internet ... but let's face it, if nobody sees your site what value does it really have? Is it then worth the $5000 you spent to have the site professionally designed or the 40+ hours it took you to design the site?If we're being honest, the simple answ. . .

Ten Steps - Step 7: Site Submissions

Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to do so.With services offering to help you get more tra. . .

Creating - Without Getting Banned

Creating - Without Getting Bannedr /r /By Dan Thiesr /r /By now, most webmasters know that link popularity is the single most important factor in driving top search engine rankings. But did you know that some some links can actually kill your search engine rankings? r /The importance of links has. . .

Dynamic pages and the Search Engines

Dynamic pages and the Search EnginesBy Clare Lawrence 10th March 2003 Clare is the CEO of Discount Domains Ltd a leading UK Domain name registration service.Do search engines such as google penalise dynamic pages? Dynamic pages are used to deliver content from a database to websites – the advant. . .

The Importance of a Good Web Page Title

The Importance of a Good Web Page TitleMany web designers focus just on the actual look and feel of a page and dismiss seemingly minor details like the page title. However, a good title can, in just a few words, tell your visitors what they can expect by reading your page. More importantly, the. . .

Ten best search engine optimization tips

By Jakob Jellinghttp://www.sitetube.comWhen you are trying to optimize your website for search engines, the first techniques that you should consider are those that apply to most of the search engines. Of course, some of the search engines have the optimization techniques that apply specifically . . .

Three things you should NEVER do

Three things you should NEVER do(even if some slick-talking "expert"tells you it will cost you only $499and will guarantee you gaggles of customers)A webmistress asked me recently how much I would charge to optimize her site for the search engines. I took a glance at her site, and the first thing. . .

10 Costly Search Engine Mistakes to Avoid

If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.Usually the owner or designer of the w. . .

Emerging Methods and Standards for Effective Search Engine Ranking

Emerging Methods and Standards for Effective Search Engine Ranking Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site – it presents information about goods and services when the interest level is high and it can be acted on imme. . .

Common Sense Search Engine Optimization

Common Sense Search Engine Optimizationby Jill Whalen (The Web Whiz)Written August 2000When you think of search engine optimization, in all likelihood, gateway pages, doorway pages or informational pages probably come to mind. For years, these have been the method of choice for many Web marketers. . .

The Great Search Engine Experiment Revisited Mike Makler is the Coolest Guy in the Univ...

A recent Search Engine Experiment Demonstrates how by combining KeyWord Rich Web Pages and Blog Entries (for a Highly Targeted KeywordPhrases) with Article Submissions to Top Ranked Article Directoriesanyone can Dominant the First Page of the Search Results in the Big 3Search Engines.Recently Mik. . .

Interview with Shari Thurow- Part II

Scottie ClaiborneThis article is a continuation of our interview with Shari Thurow on Search Friendly design.Let's recap Shari's 5 Basic Rules of Web Design:Your Web site should be easy to read. Your Web site should be easy to navigate. Your Web site should be easy to find. Your Web page layout a. . .

How to Use Keywords to Optimize Your Site

How to Use Keywords to Optimize Your Sitefor Search Engines - Part 2 Copyright 2002 Herman Drost Placing keywords strategically throughout your web pages will greatly improve your rankings in the search engines. Many sites, however, leave them out altogether so your Site won't get ranked at all. . .

Inktomi VS Google

Inktomi VS GoogleJamuary 2004Good Old GoogleNearly every day I look at news headlines and read another article about Google. Many economist have stated Google will spark the economy. Most search engine marketers optimize with Google in mind. Google has become synonymous with search.Bad Old Google. . .

Search Engines Are Going to Love You for This.

Search Engines Are Going to Love You for This.Copyright 2005 Ron Hutton What's the most potent fre traffIc source on the web? *** Search Engines! *** Surprised? Of course not. Why do so many people concern themselves so deeply with search engine optimization, positioning and ranking. . .

Writing for People and Search Engines

by Jennifer RyanThe Marketing ShopWriting for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking thier language. When writing your web content, it's important to to keep the following three things in mind.1. Wha. . .

10 Costly Search Engine Mistakes to Avoid

If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales. Usually the owner or designer of the . . .

Understanding the SEO Industry

Scottie Claiborne One of the challenges facing any new industry is creating a demand for and an awareness of the industry in the mind of the consumer. Since many Website owners have only a general idea of what search engine optimization (SEO) is and how it works, I've come up with an analogy from. . .

SEM - Research Measures Success

Search engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed. Remember when homework from school often required some research on your part to complete? It is much the same scenario for sea. . .

Search Engine Wars - Innovate To Survive in 2004

Search Engine Innovation For 2004After being blind-sided by the Google Florida update, many webmasters and SEO's were reeling from the results. The message is clear: you can't rely on just one search engine for all of your traffic. You must use all your wits to emerge victorious from the search e. . .

Googleopoly: The Motivation Behind Gmail

Copyright 2004 Mark DaoustJust before the close of business on Wednesday, Googleannounced that it will be launching Gmail, its new freee-mail service set to offer 1000 megabytes of free space toits users. This announcement comes after a flurry ofchanges at Google, all of which are geared to secur. . .

Your Guide To The Search Engine Submission Jungle

Your Guide To The Search Engine Submission Jungler /r /By Dan Thiesr /r /One of my favorite "scams that won't die" are the companies that drop SPAM into my inbox every week offering to submit my website to "thousands" of search engines for the low low price of $20 a month.r /r /If you want to get. . .

Why do I need to hire a SEO

Let's explore the correct answer to that question. While it is true that anyone can submit their site to a search engine, there is a lot of knowledge and technique that is required to rank well in them.Search Engine OptimizationThere are many benefits to hiring a professional SEO company. A SEO c. . .

Optimizing Your Web Site 2

In part one of our series, we discussed the all-important task of optimizing your Web site in order to obtain search engine placement. We'll continue now with strategies on submissions and maintenance.Submission:You've worked hard to optimize your Web site, now it's time to submit it to the engin. . .

Google Cracks Down on the SEO Industry

Google Cracks Down on the SEO IndustryAs this week comes to a close, there is no doubt that the most significant development in the Internet marketing world was Google's latest update and algorithm change, undergone around the third week of November, and dubbed by the search engine community as ". . .

Search Engine News Blog Headline

20 February 2003Interview With Dakota Sullivan of LookSmart Vice President of LookSmart, Dakota Sullivan, is apparently a very busy man. Nevertheless, he finally took time out to be interviewed by Web Rank CEO Kalena Jordan. In the interview, Mr Sullivan reveals how the Yahoo/Inktomi deal will a. . .

Monitor Your Visibility in Google and Yahoo with these DIY SEO Tools

This is the second part of an article series in whichyou’ll find many tools that you can use to monitor yoursite’s search engine position and see how yourdo-it-yourself search engine optimization efforts arecoming along. The following tools are for monitoring your search resultsin the three major. . .

How to rank well in the search engines

How to rank well in the search engines.By Clare Lawrence 30th May 2004I get this question all the time!.Everyone wants to be listed on the first few pages of the search engines. Here is what I tell my customers:-a) Firstly do your research, being at the top may not be all the helpful! I have s. . .

Title Tags and how to optimise them

Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website.Include keyword phrases in your title tagThink of a title tag as the name above a shop. Imagine you are walking down a busy street with shops on either side of you. However every . . .

7 Search Engine Tips for Non Webmasters

by Jinger JarrettWith all of the changes to the search engines these days, youcan drive yourself crazy trying to get your site submitted.Unless you are willing to commit yourself to doing it full time,or you are a search engine expert, you won't rank at the top ofthe engines. However, this doesn'. . .

Anatomy Of An Internet Search Engine

For some unfortunate souls SEO is simply the learning of tricks and techniques that, according to their understanding, should propel their site into the top rankings on the major search engines. This understanding of the way SEO works can be effective for a time however it contains one basic fla. . .

Search Engine Wars - Quality Searches Vs Quantity!

Search Engine Wars - Quality Searches Vs Quantity!rr / By: Martin Lemieuxrr / rr / It is no secret that Google and Yahoo are on a continuous battle to win our hearts and get everyone to convert, but is converting someone really a matter of the quantity or the quality?rr / rr / Let's ta. . .