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8 Ways To Promote New Content On Your WebsiteWelcome to the never-ending world of website promotion!Never ending? Well, not only must you promote your site when you first create it, but then you must find ways to continue to promote it. And you must find ways to promote the site's new content too. This article covers 8 ways you can promote new site content. It assumes that you understand the basics of website promotion. ===== Side Bar ===== If you're not sure of the basics, can I politely suggest you visit my own free website promotion guide - http://www.HowIPromoteMyWebsite.com ===== Side Bar ===== Let's begin. 1) Tell Your E-Mail Subscribers Tell the subscribers (or customers) on your mailing list. This is an easy first step to take, to promote a site redesign (or to promote new pages on your site). Your mailing list is your best opportunity to really go into detail about the new content, especially if this new content benefits them. (It does, doesn't it?) If you have built a good relationship with your subscribers, they might even tell you how good/bad the new content is. Always respond positively to this feedback. ===== Side Bar ===== Don't have a mailing list? Maybe you should think about building one. There are plenty of free/cheap services that will let you send a newsletter. To find out more, read my article: Write A Newsletter To Get Site Visitors To Return! - http://www.howipromotemywebsite.com/publish-news ===== Side Bar ===== 2) Tell Your Friends, Family, Anyone Tell friends, family and others who are in your address book. Make your e-mail personal, and friendly and (better still) just talk about how your site now benefits or involves them. 3) Tell The Newsgroups/Forums Tell the newsgroups and online forums about your new site. This strategy works best if you are a regular contributor, but there are many forums which contain a 'Review My Site' section. Again, if you focus on benefits, you have a much better chance of people visiting your site. A great place to find suitable newsgroups is - http://groups.google.com 4) Tell The Search Engines? DON'T just blast your new pages to all the search engines and directories! This may well seem like search engine spam to them, and your new pages (or even your whole site) may get banned. Make sure you check each search engine's policy regarding site submission first. (For instance, some search engines (and most directories) only require that you submit your home page.) Search engine policies change regularly, so find out from others by visiting a search engine forum. An excellent place to find such advice is - http://www.searchengineforums.com Here's what I did. I built a site map, and added links to my new content to the site map. (I visited searchengineforums first, obviously!) - http://www.shoptour.co.uk/site-map.shtml 5) Find Other Promotion Sources Search engines are not the only way to promote your site. For example, webmaster resource sites, freebie sites, and even Britney Spears and Harry Potter fanclub sites may all quite like to know about your new site content. Whatever your site is about, there's a site resource dedicated to it! For example: * Got a free SMS site, then add it to this site? - http://www.TextMeFree.com * Got a new worldwide competition, why not add it here? - http://www.loquax.com * Got a great freebie, add it here? - http://www.thefreesite.com Use your imagination, and do a search on Google. 6) Write An Article Writing articles is a proven method of promoting new content. And there are so many sites willing to accept well-written articles. Don't think you know how to write an article? Just write about what you know or do. It *isn't* difficult, and writing articles can generate lots of website traffic. Here's an article (on writing articles) that can help! - http://www.howipromotemywebsite.com/write-articles.html 7) Don't Forget Pay-Per-Click Search Engines! Using pay-per-click (PPC) search engines is an *ideal* way to promote new site content. You can either add more keywords to a current PPC campaign, driving visitors to your new pages, or you can start a new PPC campaign. Either way, you should have traffic visiting your new content in a matter of days (or immediately, if you use Google AdWords). These are the most popular pay-per-click search engines: - http://www.overture.com - http://www.espotting.com - http://adwords.google.com/ And you can learn more about the basics of using pay-per- click search engines via my article: Pay Per Click To Guarantee Targeted Traffic! - http://www.howipromotemywebsite.com/pay-per-click 8) Just Be Creative! Be creative, and re-use what you've already got! What do I mean by this? Well, it could mean getting people to visit your new content by: * Updating your newsletter welcome message, accordingly * Updating relevant email reports * Changing the content of a pop-up window * Creating a new email signature file * Sending a useful tip to a magazine or newspaper * Updating existing pages to link to your new content * Write a press release. (This article show you how! - http://www.howipromotemywebsite.com/press-release .) -- As I say, website-promotion is never-ending; there are always more ways of promoting your site. Just make sure you do something to get people to visit your new web pages, eh! © Copyright 2002-2004 Steve Nash. All Rights Reserved.
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