eMarketing Information
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Industry Pro Interview: Insider Secrets To Building Your PR Campaign

Todd Brabender of Spread The News Public Relations was kind enough to answer some burning questions most small business owners have about public relations, press releases and gaining media attention.As a nationally recognized TV producer/reporter, Todd knows first hand what it takes to get the me. . .

The Birth of a Professional Web Site Part Eight Writing Effective Sales Copy

by Shelley LoweryA professional looking web site is a very important part of developing a profitable Internet business. However, your sales copy is just as important -- each will play a major role in your success. The key to writing effective sales copy is simply learning how to write persuasive . . .

Forget SEO – It's All About Conversion!

Which SEO hat do you wear? Is it white or black? Or perhaps it’s a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site. Where you used to optimize your keywords meta tags. . .

The Birth of a Professional Web Site Part Nine Launching Your Web Site on the...

by Shelley LoweryWhen you're ready to launch your web site, you'll need to make two very important decisions -- what your domain name will be and where you will host your new site.A domain name is used to locate a particular web site on the Internet. It is a part of the Uniform Resource Locator (. . .

How To Write Motivational Copy That Sells

Who of us hasn't written advertising copy that we thought was great only to find out it flopped big time? Why? When you wrote it, it seemed very persuasive. You included lots of benefits and even gave a money back guarantee. It got YOU up and moving so why did your customers turn their heads?The . . .

Industry Pro Interview: Branding - Turning Your Customers Into Evangelists

When you say the word "branding", most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we're about to find out. What is branding? Is it just for "big boys"? And how the heck do you create one, anyway? Rob Frankel (http://www.robfrankel.com) ha. . .

Winning the War On Spam

Winning the War On Spamby Michael Southon For years I didn't worry much about spam. But lately it's got out of control. Over half of my emailis now spam, and it was growing by the week - until I tookaction. This article shows you some strategies for winning the waron spam. --. . .

Writing Effective Website Sales Copy

By Shelley LoweryA professional looking website is a very important part of making sales. However, without effective sales copy your website will be useless. Words make sales, not fancy websites.Your words are the entire foundation of your business. Your product, your website and your marketing s. . .

22 Ways To Grow Your Subscriber List

By: Catherine Franz 1. Don't bury your subscriber form, place it on your home page and or at every page and make it VERY easy to find. 2. Add a one-liner to the byline section of your online published articles. For example: "You can subscribe to [name]'s free e-newsletter by visiting [URL]." 3.. . .

How To Get Maximum Leverage From Your Website

The Power Is In The Pipes: How To Get MaximumLeverage From Your Websiteby Michael Southon What is the most important part of your online business?Many people would say: "my website". And that’sunderstandable – it’s the most visible part of an internetbusiness. But the real power in your online bu. . .

Why Market To Generation X?

By: Bill Willard Generation X"--the 40 million or so people born between 1965 and 1976--understands it is living in a world of uncertainty where neither the govern¬ment nor private employers offer lifetime financial security. This is, however, the next generation of responsible adults, bright y. . .

Setting Up Your Affiliate Program

By Shelley LoweryIf you're marketing your own product on the Internet, you can dramatically increase your sales with an affiliate program.An Affiliate program will enable you to recruit an unlimited number of individuals to sell your products. The key to obtaining affiliates is to offer a nice co. . .

Top 13 Tips To Creating A Professional Looking Newsletter

Last Update: Tuesday, January 04, 2005.In this article I show you my top 13 tips on how to create professional looking newsletters.1. Design Scannable NewslettersAccording to recent study by usability expert, Jakob Nielsen, about 50 percent of readers skimmed or partly read the newsletters. Only . . .

Do-it-Yourself News Releases for Small Business

How do you create some serious buzz about your online or offline company on zero budget? That's what Celina wanted to know. She's the owner of a small, fairly new company with no money to commission a professional press release. But she wanted to get the word out to the media, so she asked me for. . .

Creating Your Own Product: What Should You Write About?

Copyright © 2005 Ronald GibsonYou would like to create your own information product, but you are stuck. What the heck should you write about? This could be the hardest step involved in this entire process. The reason I say that is because when you begin anything for the first time it ALWAYS see. . .

Lessons from a Shock Jock Why is Mike Makler the Coolest Guy in the Universe?

This Tongue in cheek Article shows how by using 7 Simple Steps Mike Makler Proclaimed and Branded himself The Coolest Guy in the Universe. The steps Mike Makler Used to Brand Himself the Coolest Guy in the Universe and Obtain a Number 1 Page Ranking in Yahoo for the Coolest Guy in the Universe . . .

Increase Your Sales with a Highly Targeted Advertising Campaign

By Shelley LoweryIf you're looking for a low-cost, yet highly effective means of advertising your products and services, then Google AdWords may be your answer.Google AdWords provides a simple way to purchase highly targeted advertising, regardless of your budget. Unlike other sites selling banne. . .

Are You Using These Keyword Selection Guidelines To Improve Website Conversio...

I've been under pressure lately to come up with more articles on organic search engine optimization with regards to how an effective keyword strategy can improve website conversion rates. Well, here is my take on it, based on the Web analytics evidence of our own keyword strategy. Use the correct. . .

Creating Your Own Product: Compiling Your Product

Copyright © 2005 Ronald GibsonNow that you have your information all typed up, it's time to 'package' it. There are a few key things involved with this step, so I will go through each one separately below to make it as easy as possible to understand.CHOOSING A FORMATThis is a particularly importa. . .

Copywriting and Your Five Senses

In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customer’s five senses don’t work on paper… they only work in perso. . .

Debt consolidation services can make you debt free

Are you looking for dynamic, automatically refreshing, sticky content to spice up your website? If you are a webmaster, you'll know how difficult it is to create fresh content to attract your subscribers and new visitors to your website. Paying freelance writers can cost you a fortune when you ar. . .

How and why to Build a Linking Strategy

How r /and why to Build a Linking Strategy for your Web Siter / Why would you want a linking strategy for your site? r /The most important reason is to drive traffic to your site, which in turn would r /increase visitors that would either purchase from you, make your web site more r /popular,. . .

Your E-Business Strategy: Is It Love ...

I read recently that every human thought originates from eitherlove or fear. The more I thought about it, the more true itbecame. I began to apply it to business - after all, everybusiness success or failure originates ultimately from humanthought. This article examines the effects that love or f. . .

Monetizing Your Website

By Scottie ClaiborneMany people these days are looking for ways to "make money on the Internet". These are not people looking to take their bricks-and-mortar business online to expand, or sell things they have manufactured, but instead people who are looking to create revenue from having a websit. . .

Create a Podcast Radio Show in Hours, with No Restricting FCC Rules or Regula...

Create a Podcast Radio Show in Hours, with No Restricting FCC Rules or Regulations Copyright 2005 Jeff MillsThe pioneers of radio broadcasts never could have imaginedthe popularity of the radio news and music shows of thelate 1940's. And now, a new "radio show" format isskyrocketing into populari. . .

25 Ways To Promote Your Site Online

Offline Promotions 1.Always include your URL on all companyletterhead, business cards, signage and paper advertisementssuch as flyers or newspapers ads. 2.Using uniforms with yourcorporate slogan can we a walking reminder to all your customerswho they are doing business with, and who they should . . .

Website Publicity for Small Internet Businesses

Website Publicity for Small Internet BusinessesWhen it comes to promoting your website or internet business, you have two main alternatives: advertising and publicity. Advertising is something you create, pay for and control. Publicity is something someone else writes or says about you when you. . .

What’s wrong with the Internet?

After months of scouring the internet, I could not put my hands on the 2 million links various search engines said were available to do my book promotions. First, let me say I perceive myself as an intermediate user of the internet, but maybe my perception was misguided as I searched and realize. . .

Marketing with classified ads

By David CallanYou have all read them, offline anyway, in papers, magazines and journals among other places. Well online classified ads work the same way. You write a headline, description and post some contact details for potential buyers to get in touch with you. Offline classifieds would direc. . .

Use Exclusive Content - When Reprint Articles Don't Do Enough

Use Exclusive Content - When Reprint Articles Don't Do Enough Copyright © 2005 Hunter Waterhouse Keyword Text http://www.KeywordText.com There is no doubt that reprint articles can serve lots of search engine traffic to your site... All you have to do is to check your traffic logs and you will se. . .

SUPERCHARGED PUBLICITY – 21ST CENTURY PUBLIC RELATIONS TOOLS

SUPERCHARGED PUBLICITY – 21ST CENTURY PUBLIC RELATIONS TOOLS One Company Takes Public Relations To The Next LevelEveryone knows that good publicity is the best advertising. A well placed article, a positive radio show, the right interview on TV, these are all what g. . .

Affiliate Product Reviews - An Ultimate Selling Tactic

If you truly want to generate sales, one great way to do so is to create separate web pages for each of your affiliate products and include reviews of each product. Pictures, of course, speak a thousand words, and a picture of each product is very important to closing the sale.Why does this proc. . .

Why Every Webmaster Should Own a Blog

Why Every Webmaster Should Own a BlogNovember 2003What is a BlogWeblogs are dated journals which are used by about 0.03% of the internet, yet they play a huge role in search results. To remove spam from search results, search engines have been relying heavily on links to organize search results. . . .

Email Marketing Strategies - The Subject Line Message

If you've tried to use email marketing strategies you know how hard it can be. Getting recipients to open your email can be very challenging. I'm going to show you a technique that does NOT require that the recipient open the email at all.   When you ope. . .

How To Get FREE Publicity

What you are about to read is a step by step guide to gettingFREE publicity. Simply, this is advertising that costs nothing,yet can bring in regular and substantial orders for yourproducts and services.Regardless of the business you're in, you always want publicityfor your products and services. . . .

Providing Excellent Customer Support

An integral part of any successful e-commerce website is aneffective customer support solution. Your online business mustbe able to quickly respond to inquiries from potential clientsand from existing clients, and then be able to address thoseinquiries accurately and efficiently. There is no othe. . .

How To Get Free Publicity For Your Business

You don't have to spend thousands of dollars on advertising to build an effective campaign. In fact, you can get great publicity that will drive customers to do your door absolutely free of charge!One of the best ways to do this is to attract press coverage. You don't have to pay for advertising . . .

Should I Sell Viagra & Casino Links?

Should I Sell Viagra & Casino Links?7 December 2004An Expensive Hobby:Websites can be made on the cheap, but even if you do not spend a ton of money on advertising it is exceptionally time consuming to create a quality original site. Eventually we will all die so we must place some value on that . . .

The Birth of a Professional Web Site

by Shelley LoweryThe Internet has opened a whole New World of opportunity for all of us. With the vast amount of information available at your fingertips, it has never been easier to communicate your message to the world. A web site will enable you to create your own home on the World Wide Web. Y. . .

Beat The Phenomenon Of Awful Sale Statistics

It is a purely shocking statistic, that only 4 in every 100 affiliates, actually turn over more than a few dollars. This is an truly awful statistic, but one that can be easily changed. The reasons as to why this phenomenon of awful sales occurs are numerous. In this article, I will be dealing wi. . .

Using Google

Thanks to a unique algorithm that produces most relevantresults to any given query, Google has become, indisputably, thebest search engine on the Internet. On the last count, Googlehas indexed over 4 billion pages and tackles around 200 millionsearches a day! A cluster of 100 thousand servers are. . .

3 Elements to a Deal-Sealing Classified

Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens—no, hundreds—of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those whol. . .

5 Rules for Forwarding E-mail

5 Rules for Forwarding E-mail by: Judith Kallos Forwarding of e-mails is one of the topics I get contacted about the most. And, one which also causes hurt feelings and misunderstandings more than any other topic. Daily, e-mails flow in from onliners asking about a "nice way" of telling someone th. . .

What to look for in an Autoresponder service

By David CallanIn this article I'll go through some of the features and factors of choosing an Autoresponder service. First off you'll want unlimited hits. Autoresponders were designed to process and send large amounts of data easily and quickly, this they do but if you've to pay each time someon. . .

Fun Free Feed Tools for Both the Publisher and the Reader

Copyright © 2005 Tinu AbayomiPaul As you’ve probably been reading, there are basically three problems many webmasters have with web feeds (that is, among those who are already familiar with them on a basic level). The three concerns I hear the most are: “How do I deal with the bandwidth hit?” “Is. . .

5 Things More Important to Internet Buyers

5 Things More Important to Internet Buyers Than WHAT You'reSelling - II Article II of a two-part series For Article Ihttp://www.giantpotatoes.com/article201.htm Dr. Lynella GrantWeb commerce is all about courtship, not salesmanship. In life,a suitor can't go from first date to the engagement ring. . .

How To Ruin Your Press Release in 3 Easy Steps

I see it almost every day. People who want to generate a press frenzy, but go about it in just the opposite way that they should. There are some definite strategies you need to use when writing a press release that gets results. There are also some long-standing, proven ways to completely and tot. . .

How to Create and Sell *Your Own* Product

It's one thing to join affiliate programs and earn commissionsbut in order to make serious amounts of money, you need to haveyour own product or service to sell.The best thing to sell on the internet is a digitally deliveredproduct or service. Examples include ebooks or electronic books,courses, . . .

Create a Media Room on your website.

Below are some tips for creating an online media room, you can use a new page on your website, a blog or create a separate website for your media room, but I suggest just a new page on your site, doing this allows the press to be able to look around your site Items to include...- Current Press Re. . .

An SEO Copywriting Makeover

One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional conn. . .