eMarketing Information
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Turn Visitors into Sales

Making a successful online business can be a long and tiresome adventure. For most new online business's this can just lead to failure and a website that just isnt making sales despite a high number of visitors.One of the most difficult products to sell, is infact Web Design Services. There are p. . .

7 Online Copyright Myths

7 Online Copyright Myths by: Judith Kallos Possunt quia posse videntur. (Latin: They can because they think they can.) One of the most misunderstood issues online has to do with copyright. Both with e-mail and Web site copyright issues. For some reason, as with many things online, there is this i. . .

The Importance of Compatibility

By Kalena Jordan 24th December 1999 Have you ever looked at a web site that wasn’t quite right? Perhaps the content didn’t fit properly in a frame or the text was all skewed across the page? Or even worse, you get error messages for parts of a site that just won’t load in your browser, yet you. . .

Ten Tips Articles

“Ten Tips” articles are the easiest piece to write because they are made up of only an introductory paragraph, your Ten Tips, and a conclusion. Print editors love these because they can easily be shortened if there is a lack of available space.Your articles can be used in book chapters, on websit. . .

Banner design tips

By David CallanBanner advertising is by far the most popular and widespread form of advertising on the Internet, almost every website has some form of banner advertising on it. There's just no escaping the banner on the net. Even though we've all read the news about the declining effectiveness of. . .

Provide A Good Home For Your Website

Selecting a web hosting company is like sending one of yourchildren off to college. You may have complete confidence inyour son or daughter’s abilities but unless they are placed inthe proper environment they will not have the opportunity tothrive. Likewise, no matter how sophisticated or impress. . .

10 Simple Techniques To Make Your Ad Get Powerful Attention

10 Simple Techniques To Make Your Ad Get Powerful Attention 1. Make your ad's keywords and phrases standout by enlarging the text. This technique works wonders with headlines and sub headlines. 2. Make your products list of benefits and features stand out by using a symbol in front of each of the. . .

How to Get Free Internet Merchant Account

This article will show small businesses how to get free internetmerchant accounts. If your business is to grow and succeed, itis essential to accept online credit cards.Benefits of accepting online credit cards.·It has been proven that sales increase dramatically whenyou accept online credit card. . .

Writing Articles to boost your sites traffic

Writing Articles to boost your sites trafficBy Clare Lawrence 15th August 2005Two important factors that play a part in the rankings algorithm of leading search engines are content and link popularity. It can be expensive to make changes to your website, particularly if you have used a web desig. . .

How Drop Shipping Works

One of the most frequently asked questions on the Net is: "What should I sell online?"Many people know what products they want to sell. However, they don't know how to do this. Should they physically stock the products themselves or promote other companies through affiliate programs?Drop shipping. . .

What to look for in an affiliate program

By David CallanAffiliate programs have quickly become the most popular way for webmasters to use traffic to their sites to make money. The amount of money however an affiliate earns depends on three main factors:1. Level of traffic to the affiliate site.2. Where / how the affiliate promotes the p. . .

Affiliate programs frequently asked questions

By David CallanWhat are affiliate programs?Affiliate programs also known as associate programs, referral programs and partner programs among others things are Internet sales systems whereby a website which sells products or services can have hundreds and even thousands of other websites helping t. . .

The Five Most Commonly Encountered, Off-putting E-commerce

While getting less public handwringing than during holidayseason, the "abandoned shopping cart problem" continues to wreakhavoc on online sales. Recently I judged a raftload of sites forthe Webby Awards (my second time) and for the Inc. magazine WebAwards, as well as for my own clients. Here are . . .

How to Protect Your Online Store from the Internet Burglars,

Author: Lynne Schlumpf Article:The theft of credit card numbers is enormous. It is estimatedthat as many as 40% of all online transactions are bogus.This article is normally an electronic booklet sold on my site,but I decided its content was too important to not share withyou.How To Protect Your . . .

Email etiquette...

Copyright © 2005 Richard Grady When dealing with people/businesses on the Internet, it will benefit you to remember the following tips. They are all based on my own experiences but I am sure they apply to every online business: 1. When replying to emails, include a copy of any previous emails, do. . .

Understanding the Different Methods of Online Promotion

Copyright © Stone Evans, The Home Biz Guyhttp://www.Home-Business.comDid you realize there are only three types of onlinepromotion?... This statement may seem odd and even untrue inyour mind, but I am speaking in more general terms than youmight be thinking.Let me explain.The three types of promo. . .

Best Selling Book Secrets

You finally did it. You got that book written and published. But if you want to make sure your new baby is launched happily into the world, your work has just begun. Now, it's your job to get it in the hands of the people you wrote it for! If you have a publisher to help, that's great, but if you. . .

Why Is No One Buying From My Website?

Are you, like many other website owners, frustrated at theamount of time, effort and money you've put into your website,only to see few or no sales?Like most business owners, you probably know your products orservices inside out; you know the benefits of them, and whatthey can give to other busin. . .

Are You Asking the Right Questions in Your Copy?

It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to think. But have you ever thought about how you phrase your questions? Are you doing it in a way that. . .

People aren't interested in you or your company

Does your Web site talk about your company? Yes, I know, it's your company Web site! But the last thing it should talk about is your company. Yes, I'm sure you're all cool, interesting people, with fantastic skills, but trust me, that's not what you need to lead with on your Web site - or mailing. . .

Ten Unusual Products You Can Use As Bonuses

By: Catherine Franz [See Author’s Biography] 1. Offline Directory - Create an online directory of offline resources. You could include names, phone numbers, addresses, etc. 2. eBook of Reviews - Publish an ebook of stuff that's related to your target audience that you could review like products. . .

Making Them Fit Makes All the difference

It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I’ve seen i. . .

"Click Here"

See, works every time. Seriously now, for some reason people keep leaving your website and you can’t figure out why. Try putting a “Click Here” button at the bottom of your page that does not specify where it will redirect your customer to. This link should lead to a more interesting page; one t. . .

“Super Verbs” Really Move Your Copy

Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can. . .

Ten High Readership Ideas For Internet Articles

By: Catherine Franz 1. Participate in chat rooms related to your targeted audience. Watch what questions people are asking and ask others what information they're interested in. 2. Examine what information is being broadcasted on tv, news and talk shows. That pieces of information are usually ho. . .

The Hands On Approach

Hands On Approach by J.ConnersWhile living in the technology age where everything is computerized, digitized, and auto-responded, it is very easy to forget where we came from, and how all of this progress has almost completely wiped out the personal touch.In this article, I am going to discuss th. . .

Why You Should Write An Article, Today!

Why You Should Write An Article, Today! Copyright 2005 Jim Boere Do you own an online business? A web site? Are you promoting affiliate programs? Then you should be writing articles. Why? Let me ask you, what is the main purpose of your web site? Of course it’s this: to make sales. And to make sa. . .

Progressive Headlines Guide Customers To Buy

Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers’ attention with the headline, the chance of them reading your copy is virtually none. But headlines (and sub-headlines) play a vital part in th. . .

5 Critical Promotion Mistakes People Make With Articles

(c) Jim Edwards - All Rights reserved http://www.thenetreporter.com=====================================Did you realize that writing and publishing articles onlinerepresents one of the best-kept website traffic secrets? It's true! In fact, if you learn some basic principles, youcan drive thous. . .

Why Publishing MP3 Can Cost You A Fortune

This was news to me. It might be news to you too:MP3 is NOT free to use if you're an online publisher. BUT - let me be clear - there are some opt-outs. It appears you don't have to pay any license fees if:It's for personal use or non commercial reasons (not generating income). OR - if your co. . .

10 Simple Ways That You Can Promote Your Website

Back to basics.At times, website promotion can seem confusinglycomplicated. There seem to be so many, sure-fire new ways toget thousands of hits to your site. Whilst some of thesemethods work, most just waste your time.So, welcome back to the basics of website promotion - 10simple, effective, way. . .

How to Write Web Page Titles to Enhance Your Site Exposure

A carefully-written title for your web page can enhance your site exposure and attract more visitors. Here's how to write an effective web page title.What is a web page title?In your web page HTML code, the page title (also called the title element or just the title) is the text that is enclosed . . .

Nigerian Scam

Although this scam has its root from Nigeria dated a decadeback, nowadays, you receive similar scam letters from manyAfrican countries, notably, Nigeria, Benin, Togo and even SouthAfrica.The subject lines of these emails are pretty similar. Somethinglike: Business relationship, Urgent Assistance . . .

Are Keywords Destroying the Flow of Your SEO Copy?

With all the shuffling that’s been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their page. . .

Does your website make you money?

Does your website make you money?My website does.I've built several successful websites, actually, and this2-part article shows the steps I take when creating aprofitable website.I can't guarantee *your* success, obviously, but thearticle's based on the checklist I use to create my ownwebsites. (. . .

8 Ways To Promote New Content On Your Website

Welcome to the never-ending world of website promotion!Never ending? Well, not only must you promote your site whenyou first create it, but then you must find ways to continueto promote it.And you must find ways to promote the site's new content too.This article covers 8 ways you can promote new . . .

Recycling Your Work

Recycling your work is a lot like doing your part to recycle cans and old milk cartons: a simple concept that not enough people do. Many folks don’t realize how easy it is to turn an existing piece of material into new moneymaking products. I made an audio album by reading from the humor section . . .

Know Where Your Customers Are In The Buying Process

When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who you’ll be writing to. Finding out about the needs and wants of the audience members, their communication styles, their lifestyles, and. . .

Profit though other peoples eBay errors.

There are many issues that influence how an eBay auction ends. Timing, Description, Title, Photos, the list could go on and on. However, one tiny error will be the deciding factor on what the final price is & whether your auction ends successfully or not.It's an error I've made many times and muc. . .

Creating and Distributing E-Courses

E-courses are excellent sales tools and a great way to get your knowledge out there. It is very simple to create your course and either sell, or give it away as a “give-before-you-get” sales technique. If your course is designed to be a freebie, you’ll want to give a portion of good information; . . .

Selling information on the internet.

You want to make some money? Sell something. The biggest selleron the net is information, or info-products as they are oftencalled. Info-products cover a wide range of sales, from smallscraps of time sensitive information, through news-sheets andregular newsletters, all the way up to full sized e. . .

Rules for Achieving Online Success

The Internet brought a great deal of benefits to our life.Access to a lot of free and useful information is, probably, oneof the most important out of them. However, this abandon of freeinformation has also become a problem to some extent. Youstarted to spend a little too much time on the Interne. . .

“Super Adjectives” Boost the Power of Your Copy

Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers’ minds in . . .

Top 10 Business E-mail Basics

Top 10 Business E-mail Basics by: Judith Kallos When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with. For your consideration below are the "Top 10 e-mail issues targ. . .

Spam: The Tasteless Internet Meat

Spam. You've all heard of the crazy pink meat in a can, but what's it got to do with the Internet? Well, it's also the namesake for a major problem in the World Wide Web-unsolicited junk email. Problem! We're talking serious pain in the butt both as a waster of time, space, and money. It is estim. . .

Broaden Your Customer Base: Submit Articles!

If you are going to be writing articles to promote traffic to your website anyway, why not make them available to be used in other people's e-zines? This is a great way to have your work spread around the Internet to reach new customers. Of course my work can be found in my own free e-zine, but t. . .

What Some Pros Know About PR

What Some Pros Know About PR They know they had better do something positive about those outside audiences that MOST affect their organizations. Especially business, non-profit or association managers, who also know they must persuade those key external "publics" to the manager's way of thinking,. . .

Want More Visitors? Customers? Clients?

Today, I almost lost a sale because when a potential customerwent to my site under "teleclasses" and ordered the 3-audio-tapeseries at a discounted price of $50, she noticed it said $90. Ofcourse she didn't make the order. Just a little mix up, but ifshe hadn't told me, the mistake could be sendi. . .

Understanding Web Logs; And Why it Matters

by Sharon HousleyGeneral web statistics give pertinent information about website visitors. Webmasters analyzing these statistics have a better understanding of who their website visitors are and how they perceive the website. A lot can be learned by evaluating navigation patterns, most-viewed pag. . .

5 Strategies for Order Fulfillment

Fulfillment is simple at a brick and mortar store. The customerpays for the merchandise and carries it away. However,fulfillment is more complicated for a mail order business or abusiness that is selling via the Internet.Fulfillment includes taking the order, packing, shipping andprocessing the f. . .