eMarketing Information
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How To Begin Making Money Online

How To Begin Making Money OnlineCopyright 2002 Herman Drost Many people give up trying to make money online these days because they have been duped by all the quick rich schemes. If it sounds too good to be true, it usually is. Choose a business in which you will have sustained interest, so you c. . .

Forums

ForumsBy Clare Lawrence 19th August 2004Joining on-line forums can help your website in several ways.Help and AdviceMost forums are friendly places, where you’ll find members with expertise, which they are happy to share (free of charge).ResourcesLooking for a script or tool? Most likely someone . . .

How To Quickly and Easily Pick Hot Topics For Articles

By David Maschke"What shall I write about?" is the first question thatinexperienced writers ask their literary advisers. "If youhaven't anything to write about, why write at all?" mightbe an easy answer.Most persons, as a matter of fact, have plenty towrite about but do not realize it. Not lack o. . .

15 Commandments To Submitting Articles - Article Submission Sites

15 Commandments To Submitting Articles - Article Submission Sites / / By: Martin Lemieux / / 1) Don't use all capitals in your title: / / People don't like to be yelled at. USING CAPITALS is the same as yelling and looks awful. There aren't many article submission sites that accept A. . .

7 Steps to Easier eBay Shipping

If you're like me, you probably hate packing and shipping the things you sell on eBay.Don't get me wrong, I love selling on eBay. I just don't like the shipping part. I find it monotonous to hunt for boxes, wrap the items, drive back and forth from the post office, and all the other steps involve. . .

How To Target Your Customers and Put Them in a buying mood

How To Target Your Customers and Put ThemIn A Buying MoodCopyright 2002 Herman Drost Have you spent a lot of money on advertising with the expectation that you would get many sales from the 1000s of people that visited your site or read your ad?Have you poured money into driving traffic to your w. . .

There's Free Advertising Money Out There. Do You Know Where To Find It?

Even those with very little experience in advertising know running ads can get quite expensive. There's the cost of designing, copywriting, placing ads and tracking ads. The bill runs very high sometimes. However, there might be money available to help you with your advertising expense. It's call. . .

Getting Free Publicity - How To Write A Press Release

There is a nasty rumor that press releases don't work. Not true! Press releases can be a fabulous tool for business promotion ... IF they are properly written and presented. A problem occurs because most people are not aware of the special requirements of press releases.A press release is not a p. . .

20 Top tips to writing effective surveys

Writing surveys is easy; or is it? The truth is that writing surveys is easy but writing effective surveys is more difficult. The following are twenty tips that if followed will help you write more effective surveys. 1. What is the purpose of the survey? Surve. . .

Do It Like A Pro - How To Create A Brochure

One of the most effective and long-standing methods of advertising is the use of a brochure. This miniature corporate profile is an excellent way to convey a good deal of information and bring in sales... IF done properly.I must say, I've seen hundreds of brochures over my 20 years in the adverti. . .

Advertising Secrets I Learned From The Kirby Vacuum Cleaner Man

I was just sitting here at my computer (as usual) when my husband walked in and announced, "There's a man here to see you." What? I wasn't expecting anyone. "Who is it," I asked. "Some guy who wants to speak with my wife." OK, my husband was home so I knew I was safe. I ventured outside to see wh. . .

To Make Your Copy Sell - Make A Personal Connection

Copywriting is, in it's most basic form, a salesman. You aren't there in person to speak with the prospective customer so your advertising copy does it for you. It answers questions, provides information and (hopefully) guides them to make a purchase. But one thing in particular that gets overloo. . .

The Birth of a Professional Web Site Part Six Search Engine Preparation

by Shelley LoweryAn important part of developing a successful web site is attracting a steady stream of targeted traffic.A significant amount of web site traffic originates from the major Search Engines. A Search Engine is a web site that indexes web pages. These sites run software programs calle. . .

Your Target Audience – Who Are They & What Do They Want?

It still amazes me. When I write copy for a company, I always ask about their target audience. I have to know who I’m writing to in order to create a message that will bring a response. But about half the time, the client is absolutely stumped about who their target audience is and what they want. . .

Nip and Tuck - Three Quick Tricks for Writing SEO Copy

Have you ever been to one of those sites that has obviously been written to get high search engine rankings? You know the ones… they have copy that sounds like this:"When you buy quality silver jewelry from us, you know your quality silver jewelry is of the highest quality because we only sell qu. . .

Does Hype Work on The Web?

Copyright (c) 2003 Heather Reimer Have you ever used any of these phrases in your website content or sales copy? And if you have, did they produce the results you wanted? Totally INSANE offer YES! You heard that right You better not miss it Get this red hot item before it cools off! But Wait!!! T. . .

Increase Your Traffic by Recovering Your Lost Visitors

By Shelley LoweryIf you spend any time surfing the Internet, you've probably encountered a few error messages.Error messages have numerous causes, such as misspellings, outdated links or internal server errors. When an error is encountered, your server will display specific generic error pages ac. . .

The Home (Page) is Where the Heart Is

Copyright (c) 2003 Heather Reimer I know your online business has heart... miles and miles and miles of heart. But how come when I visit your site, I can't find it? The "heart" of your website is the thing that makes your company tick. It's the compact yet vital nugget that lets me know in short . . .

Starting Your Own Profitable Newsletter ...

Starting Your Own Profitable Newsletter ... © 2002 by Detlev ReimerToday it is not enough anymore to just have a website and thentrying to sell the prospects on their first visit. Unless you havean absolutely convincing and high quality sales letter, you willonly make a very small percentage of s. . .

Creating your own web directory

Creating your own web directoryBy Clare Lawrence 16 July 2004Building your own web directory can be a very rewarding project in its own right.I spent a lot of time looking for directories for my own use, before I decided to start my own.I considered writting my own script, but then realised that . . .

Monetize Your Web Site with Google AdSense

Monetize Your Web Site with Google AdSense© Herman DrostWhy would you want to earn a few cents or dollars per clickfrom displaying Google AdSense ads on your web site? Canyou really make good money from this source of revenue?Well, multiply those clicks for every page on your web siteand you will. . .

Joining forums can boost traffic and be fun

Joining forums can boost traffic and be funr /r /By Clare Lawrence 1st January 2004r /r /Are you looking to boost your websites traffic? Why not try joining on-line forums. There are a number of benefits:-r /Credibilityr /r /Forums are useful places to chat to more experienced users in their fi. . .

Writing Articles

Writing ArticlesBy Clare Lawrence 15th August 2004How can I promote my website without paying mega bucks?I have been writing Internet articles since 2002 and besides being satisfying in itself, it has actually given my sites a great boost.How can articles help? Google the leading search engine ha. . .

Directories

DirectoriesBy Clare LawrenceDirectories can play an important role in a website promotion program.Google the leading search directory places considerable importance on links from related themed pages.Provided a directory is organised so that its pages have a focused theme then getting a listing w. . .

On-line Advertising

On-line AdvertisingBy Clare LawrenceLooking for ways to give your website a traffic boost?The web offers a bewildering array of advertising opportunities – looking at the options: -Pay per clickAs the name suggests ads are charged only when users click the ad link. The leading CPC providers are.. . .

DOES YOUR WEBPAGE GRAB?

For each webpage you make available to Internet users, ask yourself the purpose of that particular page and what distinguishes it from the others. The primary content should consume the bulk of the page and be displayed prominently, yet without the Hollywood glitz. The headline should identify t. . .

So What?!

When writing advertising copy, asking this question is essential. Why? Because your customer is going to ask it over and over again.Customers do that. I'll bet you do it, too! Customers want to know what's in it for them. That's why it is vitally important to constantly work the answers to "So wh. . .

Transforming an Invisible Website to a Traffic Magnet !

Transforming an Invisible Website to a Traffic Magnet !Part 3 of 3© 2002 by Detlev Reimer--------Daily : ---------------------------------------Establishing Reciprocal Links-------------------------------Spend at least 15 minutes each day on reciprocal linking stra-tegies. This, as I already stat. . .

A Simple 7-Step Formula For Testing Your Headlines

A Simple 7-Step Formula For Testing Your Headlines© 2001 by Detlev ReimerDo you want to know a secret ? Successful entrepreneurs are notso successful because they know everything better than you. Theyare successful because they TEST every advertising campaign firstbefore they are spending "big" m. . .

Ethics in Business - Have Some?

Ethics - in a profession or trade - is that branch of philosophy which studies the principles of right and wrong in human conduct.Is your business ethical?What I mean is "Does your business do the right thing when faced with that decision?" It's a simple question, which many businesses struggle . . .

URL Everywhere? Offline marketing

Your URL (www) should be everywhere and more. I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period. Your customers can come from anywhere, at anytime.  Yep, the airport . . .

Creating Sales Letter Lists That Make Your Customers Drool

You've seen them a hundred times. Those lists that copywriters use within their sales letters that tell you what the product or service offers. They might say something like:THE most important (and most overlooked) aspect of copywriting The 4 personalities of your customer and how to get each to . . .

TURN YOUR BROWSERS INTO BUYERS

The day is coming soon when every web wanderer goes shoppingonline without a care. A day when nobody hesitates for even amicrosecond before entering their credit card information andclicking on "BUY". But at the moment, only 40% of all Internet users are doing so.The other 60% still want to have . . .

Increase Sales by Building Credibility

By Shelley LoweryThe Internet has opened a whole New World of information and opportunity for all of us. However, it has also created a breeding ground for scam artists. For this reason, many Internet users are very reluctant to share their personal information and order products online. As an In. . .

Is Your Ad Killing Your Brand?

It's funny to me how companies spend thousands of dollars to develop a brand only to wreck it when they create their advertising campaigns. They pour over colors, fonts, logo designs, Web site creation, USPs, and target audience analyses. But then, when it's time to bring their message to the pub. . .

Your FAQ Page - A Sales Tool? You Bet!

The FAQ page... a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly any sites I've visited use this page as a sales tool.Did you think of that? If not, you're losing out on th. . .

Making Your Sales Copy Sell... Even In A Recession

I was talking with a group of business associates the other day and one question popped up that was of particular interest. "Is everyone finding that sales come MUCH slower these days?" The answer from all on the call was a resounding yes! The next question won't surprise you... "What do we do ab. . .

Autoresponders: Put Your Business On Autopilot

by Shelley LoweryAutoresponders are one of the top promotional tools available online today. They are also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically respond to any email message sent to it with an au. . .

Ebooks -- Self-Publishing Your Way to Internet Success Part 2 Ebook Formats (...

By Shelley LoweryThe most popular ebook formats used on the Internet are the Portable Document Format, better known as PDF, and the Hypertext Markup Language, better known as HTML.Although both formats are highly popular, you must look at the entire picture prior to making your decision, as there. . .

Ten Ways to Foil Credit Card Fraudsters

In the last twelve months, credit card fraud against onlinecompanies has exploded as more and more thieves figure out howeasy it is. To make matters worse, online and phone orders arenot automatically insured against fraud - you are 100% liablefor all your losses. So here are some easy ways to pr. . .

Increase Internet Sales with Free Trials

By Shelley LoweryIf you're selling a product or service on the Internet, one of the best ways to increase your sales is by offering a free trial, also know as a teaser, demo or limited version. By enabling your potential customers to review your product and providing them with an easy ordering pr. . .

Creating Your Professional Image on the Internet

There are many types of professionals on the Internet. Business consultants, writers, web designers, software developers, the list goes on and on. What does it take to be considered a professional? Well, according to the definition from Webster's dictionary, a professional is "Engaged in, or wort. . .

Developing Your Credibility

By Shelley LoweryAn important part of building a successful Internet business, is developing your credibility.Although the Internet has opened a whole New World of opportunity for all of us, it has also created a breeding ground for scam artists. Internet users are very reluctant to order online . . .

Copywriting Successes and Failures: A Comparison Of the Good and Bad

It's about 7:00am and time to start my day. While my exact routine varies, one of the first things I always do is check email. As the flood rolls in, I have my finger poised on the delete button... aimed and ready to fire. But then something catches my eye.On this morning, I decided to take a clo. . .

“Out of Focus” Ads Can Cost You Customers

As I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight I kept staring at it. I couldn’t help wondering what those people were thinking when they created that thing. It made no sense to me whatsoever. The focus was completely off. They were spending all tha. . .

They’re Searching So Why Aren’t They Buying?

There seems to be a common myth regarding site visitors and the buying process these days. I’ve heard this statement more than a few times over the last several months: “My visitors find me when they use search engines. They type in the exact keyphrases I’m listed under. So when they get to my si. . .

SEO Writing Strategies for Graphic-Oriented Sites

As a copywriter, I’d love to tell you that every site on the Web needs tons of copy. However, the simple truth is not all do. Many sites simply produce better sales when they use more graphics than words. Since search engines are hungry for words, you simply have to use copy if you plan to get ra. . .

Getting More Sales From Your Order Page

It's the gold medal of e-commerce. Getting that coveted sale is what every online business owner hopes and prays for daily. It's why we fight for good search engine positioning. It's why we battle with our copy, making it "just so." It's what pays the bills! But what if you could get even MORE sa. . .

Is Your Copy Upside Down?

As a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s “upside down.” When you do this – when you don’t relay your message in the correct order – you lose your audience’s attention, and the sale!You’ve probably see. . .

Understanding Its Purpose Can Increase Sales

I believe it was Mark Twain that once said, "If I would have had time, I would have written a shorter letter." His point being… it takes much more thought and time to write a short, concise piece than a long one. It's true, too! Think about it. How hard is it to get your point across in a very li. . .