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What are Autoresponders?By David CallanAutoresponders are just that, they're programs set up to automatically respond with an designated email when a blank email is sent to a certain email address. Have you ever seen something like this For a Free Guide to ? send a blank email to freeguide@akamarketing.com That email address is the address of an Autoresponder and when someone sends an email to an Autoresponder they receive a pre-written email message back with information that is setup for that particular address immediately within seconds. In this case the information would be a free guide. Basically Autoresponders are "email on demand" bots which make your information available 24 hours a day, 365 days per year and believe me when I say they can dramatically increase your sales without any work because they can. Autoresponders are very important tools when you need to automate your Internet marketing efforts. You can easily process over 50,000+ requests daily without any effort on your part! They're used mainly for three things Sales Letters Customer Support Email gathering Autoresponders are great for sales letters. Suppose you post to a couple of forums and newsgroups, within your posts you can offer a free report about your industry and included in that report you could have a sales letter. You then post the email address of the appropriate Autoresponder and tell people to send a blank email to it for the free report and within seconds the user could be reading the report and your sales letter. You don't have to do anything. Number two is particularly relevant to very busy sites which get a lot of support related questions, many of them similar. Autoresponders allow you to set up predefined answers to the most likely questions about your company or products and services. Using Autoresponders like this can cut up to 70% of your customer service requirements. Imagine if you run a hosting company and people wanted to know how to set up a CGI script, you simply direct them to an Autoresponder with lots of information and details as to how to do this. This way real life people won't have to do it, they could spend their time doing something more productive like marketing and promoting their site. The true beauty of Autoresponders however is that they capture the email addresses of people who have requested information from them allowing you the Internet marketer to follow up with those prospects. You'll be able to retrieve these addresses from your Autoresponder log. Certain Autoresponders can even be set up to email these people at designated times of the year, the power in this feature of Autoresponders is the ability to resell your products to past customers perhaps after their subscription has expired or after their product has run low. Autoresponders are truly amazing marketing tools which even the smallest of companies can use. With them you can automate your marketing campaigns and connect with your customers and potential customers 24 hours a day, 7 days a week, this in turn will help you sell more.
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